I usually try to focus on describing the type of people I help and the value that I can bring them. For example, a common description would be that I help people manage their diabetes through education, goal setting, and accountability—this would be the majority of my clientele.
As my business grows, it will more likely be something like this: I am a private practice dietitian that offers strength and conditioning coaching, community, and nutrition education for long-term lifestyle change.
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