I mostly work with food brands as a spokesperson to help communicate nutrition messages both to the consumer and healthcare professional. My scope of work with each brand may vary but most likely would include some part of the following: social media posts, influencer events, satellite media tours, blogging, editor desk sides, media interviews as their nutrition expert.
Read MoreDespite thinking I wanted to work in clinical dietetics and majoring in Dietetic at Michigan State Univ., once I was knee-deep in my internship (at the Univ. of Iowa Hospitals) I realized I really wanted to reach more people than I could doing one-on-one consulting. I also realized I liked writing/marketing and the creativity of developing materials, so I went into nutrition communications.
Read MoreWe provide strategic nutrition communications and reputation management counsel on topics across the food, ingredient, retail (CPG - Consumer Packaged Goods) and agriculture ecosystems, with an eye towards helping our clients to break through in a cluttered and constantly evolving media landscape and navigate the nutrition community ecosystem.
Read MoreCurrently I own The Sarcastic Nutritionist with fellow RD Josh Clauser. He is the creative and funny one of the company while I make business plans, put lots of numbers into lots of spreadsheets, and color code many, many things.
Read MoreI own my nutrition marketing and PR firm, KUcumber Nutrition Communications. I work with food clients, healthcare clients and dietitians who wish to grow their businesses, reach new audiences, and ultimately, sell more of their products and services.
Read MoreI think it is really important to make the public know that registered dietitians are the nutrition experts so I try to be a vocal advocate for registered dietitians in our community. I have a bi-weekly newspaper column and have frequent segments on local TV stations, covering a wide variety of nutrition related topics.
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